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ON24 enables certification through webinars using engagement-based criteria
It is ideal for professional certification and continuing education programs
Features like polls, Q&A, and quizzes drive engagement and eligibility
Automation helps streamline certificate issuance and reduce manual effort
Integrations with tools like Salesforce and Marketo enhance workflows
Webcast Elite supports scalable, enterprise-level certification programs
ON24 works well for live and on-demand learning experiences
Certification can drive engagement, pipeline growth, and brand trust

Build a Digital-First Professional Certification Strategy

ON24 has emerged as a leading solution for organizations looking to deliver training, engagement, and certification through webinars. Whether you are building a professional certification program or scaling continuing education, ON24 enables you to combine content delivery with measurable outcomes.

This article is worth reading if you want to understand how to use ON24 to educate and engage audiences, automate certification workflows, and build a scalable certification strategy using webinars.

How does ON24 certification work in webinars?

ON24 enables organizations to deliver certification through its webinar capability, allowing you to issue certificates of completion based on predefined engagement criteria. These can include attendance duration, participation in a poll, responses in Q&A, or completion of a quiz.

The system is deeply embedded in the ON24 platform, making it easier to track each attendee and determine eligibility. This is especially useful for continuing education and compliance training, where proof of participation is critical.

Why is ON24 ideal for professional certification programs?

ON24 is designed for enterprises running structured training and learning programs. It supports professional certification use cases by combining webinar delivery with engagement tracking and analytics.

The platform is widely used by b2b marketers and enablement teams to create learning experiences that go beyond simple webinars. With its on24 intelligent engagement platform, organizations can build a complete certification program aligned with business goals like pipeline growth and brand trust.

What role does engagement play in ON24 certification?

Engagement is at the core of ON24’s certification model. Instead of simply tracking attendance, ON24 evaluates engagement or completion using multiple data points.

Assessment completion: Pass a test or quiz with a defined score threshold

Engagement actions: Participate in polls or interactive elements during the event
Attendance requirement: Meet minimum time spent in the session or event
Progress milestones: Complete specific checkpoints or markers within the program
Data validation: Engagement data successfully tracked and recorded (often synced with CRM/MAP systems)

Features like interactive webinars, polls, Q&A, and quizzes help engage audiences while also serving as inputs for certification eligibility. This ensures that certifications are not just attendance-based, but reflect real participation in the webinar program.

How can ON24 automate certification workflows?

ON24 allows you to automatically issue certificates once predefined criteria are met. This automated certification capability reduces manual work and ensures consistency across large-scale programs.

With integrations into business systems like salesforce and marketo, you can automate workflows that connect webinar data with CRM and marketing systems. This enables seamless certificate generation and delivery while keeping your data centralized.

What is ON24 Webcast Elite and how does it support certification?

On24 webcast elite is a premium offering designed for large-scale virtual events and advanced webinar experiences. It enhances the standard webinar capability by providing deeper customization and scalability.

With webcast elite, you can deliver high-quality live or on-demand sessions, integrate certification workflows, and create more immersive virtual training experiences. This makes it ideal for organizations running global certification initiatives.

How does ON24 support continuing education (CPE & CPD)?

ON24 is widely used for continuing professional education programs, including CPE and CPD credits. These programs require strict tracking of attendance and engagement to remain compliant.

By leveraging ON24’s analytics and engagement tools, organizations can ensure that their certification programs meet regulatory requirements. This is especially important for industries like finance, healthcare, and legal services.

How can marketers use ON24 certification for growth?

For a marketer, certification is not just about training, it’s a growth lever. By offering certifications, companies can attract high-intent users and build stronger relationships.

ON24 helps marketing and sales teams by providing first-party data from webinars. This data allows sales teams to qualify leads more effectively and move them through the pipeline using insights from engagement and participation.

What are the benefits of on-demand and self-paced certification?

ON24 supports both live and on-demand formats, making it ideal for self-paced learning. With on-demand webinars, users can complete sessions at their convenience while still qualifying for certification.

This flexibility is critical for global audiences and busy professionals. It also enables organizations to scale their certification programs without being limited by live session schedules.

How can you customize and brand ON24 certificates?

ON24 allows you to align certificates with your brand, ensuring consistency across all touch-points. While customization options may be limited compared to dedicated credentialing tools, you can still create professional-looking digital certificates.

Branding plays a key role in building trust and credibility. A well-designed certificate enhances the perceived value of your training and strengthens your organization’s positioning.

How does ON24 integrate with engagement hubs and portals?

ON24 provides tools like the on24 engagement hub to centralize content and certification workflows. This hub acts as a portal where users can access webinars, resources, and certifications.

The engagement hub also supports on-demand access, making it easier to manage learning programs and provide additional resources. This creates a cohesive experience for users across the entire certification journey.

What are the limitations of ON24 certification?

While ON24 is powerful, it has limitations when compared to dedicated credentialing platforms.

These include:

Limited lifecycle management for certificates
Limited verification capabilities (manually)
Less flexibility for advanced customization
Dependence on the webinar environment for certification workflows

For organizations with complex credentialing needs, these limitations can become a bottleneck.

Is there a better way to manage certification beyond webinars?

ON24 works well for delivering training and tracking engagement, but certificate issuance and lifecycle management are not its core strength. If you are running a professional certification program and need verifiable, branded credentials that learners can share on LinkedIn, track over time, and renew automatically, a dedicated credentialing platform fills that gap.

Wauld is built specifically for this use case. It connects with your existing webinar and course tools, issues Open Badge 3.0 compliant credentials automatically, and gives you visibility into how learners are engaging with their certificates after issuance. For organizations that want certificates to do more than confirm attendance, it is worth exploring alongside your current stack.