Issue certificates for your BigMarker webinars by automating attendee data, setting eligibility criteria, and delivering branded digital certificates seamlessly.

If you run training programs or professional development sessions on BigMarker, you have probably asked the same question: how do you give attendees a professional certificate at the end of the session?

BigMarker is one of the most capable webinar platforms available. But understanding what it handles for certificates, and where it stops, is important before you build your credentialing workflow.

This guide covers how BigMarker issues certificates today, where its native features fall short, and how to extend it for verifiable, learner-friendly credentials.

What is BigMarker?

BigMarker is a browser-based webinar and virtual event platform. It supports live, automated, and on-demand webinars, full virtual conferences, and learning portals.

Training providers, universities, and associations use it for:

Customer education and onboarding
Continuing professional education (CPE and CPD)
Certification programs and compliance training
Virtual conferences and hybrid events

Notable users include Tax Practice Pro, which runs an IRS and NASBA-aligned CPE program on the platform, and Wolfram Research, which uses BigMarker for its Daily Study Group series, where participants earn certificates after attending sessions and passing quizzes.

How BigMarker's Native Certificate Feature Works

BigMarker includes a built-in Certificate of Completion feature. From your webinar dashboard, you can access a certificate editor and configure the following:

Webinar title: auto-populated from your session name
Date: choose between session date or the date the certificate was earned
Credentials: add credential type, credential number, signer name, position, and organization
Branding: upload up to three logo images
Eligibility criteria: gate certificates behind attendance thresholds, registration fields, check-in status, or webinar tags

Certificates are delivered automatically by email once the session ends and the attendee meets your criteria.

You can also resend certificates at any time from the Manage Registrations area, which is useful for attendees who missed the original email.

For series and multi-session courses, BigMarker allows multiple certificates per webinar, each tied to different eligibility rules.

Custom Certificate Design

BigMarker's default certificate editor is functional but basic.

If you want a fully branded, custom-designed certificate, BigMarker offers HTML and CSS-based custom certificates. However, this is an additional paid feature. You send your design to BigMarker's team and they implement it on your behalf.

For organizations that update their branding or accreditation language regularly, this process can slow things down.

Where BigMarker's Certificates Fall Short

BigMarker certificates work for basic recognition. For training providers running accredited or professional programs, the limitations become visible quickly.

They are static PDFs sent by email. There is no public verification page, no shareable credential link, and no LinkedIn integration. If the email is lost, the certificate is effectively gone.

No independent verification. BigMarker certificates are not digitally signed or issued as Open Badges. A third party, whether an employer or a licensing body, cannot verify authenticity by clicking a link.

No accreditation infrastructure. BigMarker documents attendance. It does not issue NASBA CPE, IRS CE, CLE, CME, or other accredited credits. Your organization still needs separate accreditation, and BigMarker only records who attended.

Limited lifecycle management. Expiry dates, renewal reminders, revocation, and stackable credentials are outside what BigMarker natively supports.

How Zapier Extends BigMarker for Credentialing

BigMarker integrates with Zapier, which connects it to thousands of other tools without any code.

Setup is straightforward. In the webinar's Integrations tab, grab your API key, connect BigMarker to Zapier, and choose your trigger. The most useful triggers for credentialing are:

Webinar ended with attendees — fires when a session closes
New attendee entered a webinar — fires at the individual level
New webinar registration — fires when someone registers

Once a session ends, Zapier can pick up the attendee list, including attendance duration, poll results, and survey responses, and forward it to a downstream system for certificate issuance.

Webhooks offer the same capability for teams that prefer a code-first approach.

A Better Path for Verifiable Credentials

BigMarker's strength is delivering and analyzing webinars. Issuing modern, verifiable credentials is a separate discipline.

The smartest training providers separate the two. By connecting BigMarker's webinar completion trigger to a dedicated digital credentialing platform via Zapier, you can automatically generate branded, verifiable certificates the moment a learner qualifies.

Learners get:

A public verification link any employer can check
A one-click LinkedIn share that posts directly to their profile
A permanent credential record that does not live in their inbox

You get:

Analytics on every view, share, and LinkedIn addition
Full control over branding, expiry, and renewal
Credentials that follow Open Badge 3.0 standards

If your BigMarker programs are training people who care about proof, whether accountants, healthcare workers, engineers, or certified partners, pairing the platform's webinar engine with a purpose-built credentialing layer turns a completion email into a credential your learners actually use.